Creative Director / Copywriter / Photographer / Trekkie / Avid Watcher of Dog and Cat Videos / History Nerd / Pisces / Believer in UFOs
Well beyond medicine.
Eighty percent of what impacts a child’s health takes place outside a medical setting. That’s why Nemours Children’s Health is committed to creating a healthier future for all children by proactively engaging with the communities they serve, bringing care to where kids need it and supporting programs that help them where they live, learn and play. The Reflections campaign showed parents what a child’s healthy future can look like, and what it will take to get them there.
When Nemour's Children's Health wanted to promote the relaunch of their podcast, "Well Beyond Medicine", we decided to take the show on the road. Literally.
Dear World…
Addressing the issue of children’s health means addressing the challenges they face on a daily basis outside the hospital walls. Food insecurity, unsafe learning environments, and unstable living conditions all impact a child’s well-being and their potential to grow into a healthy and happy person. The "Dear World” campaign served as a rallying cry to “changemakers” such as elected officials, educators and those in the non-profit community. The goal was to unite these individuals in a concerted effort to make a difference in the lives of the kids who need it most.
Ain’t no holiday like a Faygo holiday.
I can’t think of an account I’ve enjoyed working on more than Detroit’s own iconic soda pop brand, Faygo. And I’ve yet to encounter a nicer group of clients. The holidays are always a special time for Faygo, and I had the good fortune to be a part of creating these charming spots that embody the holiday cheer the brand never fails to spread.
A powerful Nation.
Old Nation is fast becoming a legendary brewer of exceptional craft beers. Steeped in the traditions of timeless German brewing, this Michigan treasure has raised the bar in the way people raise a glass.
From the COVID days.
A timeless classic.
The Henry Ford is one of Michigan’s crown jewels and a one-of-kind way to experience American history. They were also an amazing group of people to work with and incredibly passionate about their brand.
We even wrapped the People Mover.
Not that there was anyone riding it.
Let’s get ripped.
There was a time when RIP IT Energy was a pretty wild brand. I was lucky enough to be around for it and had a lot of laughs creating this work. That is especially true of the series of Ripski videos we created with pretty much zero budget. Fun fact: I did all the voices and based the character of patriarch John on a guy I went to high school.
Classic cars.
Yes, these spots are in a 4:3 format. Yes, that means they weren’t made in the 2020s.
But I think they still hold up nicely in this crazy 16:9 world we live in today.
Killer guitars.
Reverend Guitars and Railhammer Pickups are genuine rock royalty with an impressive roster of artists and an extraordinary line of products.
Yeah, it’s safe for work.
In 2008, I started an agency called Cola Creative. It didn’t pan out quite the way I intended, but I learned a lot about the many aspects of the business outside the creative department. I also did some really fun work while it lasted.
This little gem was created around the time of Occupy Wall Street, which also didn’t pan out the way anyone intended. Credit Unions were collectively promoting what they called the “Move Your Money” campaign, urging people to walk away from the big banks. My clients at Public Service Credit Union were truly a joy to work with and wanted to push the envelope to get the message out.
The spot was filmed on a budget of $2,000 and featured my bathtub as the set. You might be wondering why only one dollar bills were used. Funny story. The Marketing Director had intended to bring a bunch of larger bills to pepper the massive pile of cash, but her boss changed his mind the day of the shoot. That could justifiably have been because I was an unknown guy shooting $2,000 commercials in in his bathtub. Anyway, cut to me at my bank, and yes, it was BoA, asking to withdraw $800 in singles much to the teller’s consternation.
The spot went on to be featured on the front page of the New York Times financial section, as well as in Crain’s Detroit.